Showing posts with label Google Updates. Show all posts
Showing posts with label Google Updates. Show all posts

Tuesday, May 29, 2018

Yesterday on Twitter, John Mueller of Google said that it is always good fixing known issues with your website. Be it a technical issue, spelling mistake in content, or any other error. He also added to this, Google does not count your typos and spelling mistakes.


This is what exactly he wrote, “It's always good to fix known issues with a site, but Google's not going to count your typsos.”


What is he trying to Say?

Is Content Quality not a strong ranking signal for Google? Is this what he is trying to convey? If yes, then thin content domains would rank higher than websites having good quality content. In some cases, I have seen domains with thin content ranking higher than domains with high-quality content. I use to wonder, why it is so, but now this can be one of the reasons for the domain ranking higher in search results.

Is it ok to have Typos and Spelling Mistakes?

So now everyone must be having the same question, is it ok to have typos and spelling mistakes in your content? The answer to this can be If you are just looking for search engine ranking perspective than having spelling mistakes and typos will not harm you. But, If you are concerned about your readers then it will definitely have a great impact on them. Having spelling mistakes and typos will showcase you as an unprofessional to your readers. I personally would not recommend you to attempt this error.

My opinion on this front would be, fix all the typos and spelling mistakes on your website, not just for search engine rankings but mainly for user experience (your readers). In order to increase the quality of your content and blog posts, you can read my previous post where I have shared few free tools that can enhance your productivity. This activity will definitely help you succeed in the long run.

Friday, May 25, 2018

Was there an algorithm update yesterday i.e. on 24th May 2018? Nothing official yet, but there were many chatters going on in the BlackhatWorld and WebmasterWorld. A few days back, around 17th May 2018, there were more fluctuations reported by most of the tracking tools.

The discussion started yesterday in the forums, report that the fluctuations are intermittent. Many of them have seen their rankings jumping here and there in a very short period of time. Many webmasters believe that this can be a Google dance or a small data refresh. Now one is still confident about this update.

Below I have highlighted few discussions going on in the forum threads.
We're seeing a completely different set of results today. Much more like the results from 3 months ago... more tweaks?

More oddball traffic patterns...three days in a row, one conversion at 7 am +/- 15min...then nothing the rest of the day. Traffic coming in drip fashion again, same old same old. Referral spam is rampant.

To me it looks a bit like they reversed the update they did in early March, the sites I see dropping are the sites that went up in early March and now returned to the "old" positions.

The Yoast issue isn't related to these drops, it's certainly not helpful, but non-Wordpress sites were affected the same way at about the same time. Would be nice if the solution would be that easy, but unfortunately, it isn't for sure. 
Some are speculating that it may be because of the Yoast SEO plugin bug while others are of the opinion that Google has updated its algorithm. Still, there are very few chatters on this, so it’s hard to conclude anything.

Below I have shared the screenshots of the tracking tools.

MozCast:-



SerpMetrics:-



Algoroo:-



AccuRanker:-



RankRanger:-



SEMRush:-



The above monitoring tools have reported a spike in the volatility of SERP’s, but still nothing official yet. So if you also report any fluctuations in your search engine rankings, plz share it with us using the below comment box. I will also be tracking it and sharing real-time updates with you all.

Tuesday, May 22, 2018

Hello Friends,

It’s been long, I have shared anything here. Actually, was caught up with some personal allegiances. Anyways, now I would like to be more active with some really good research materials in the digital marketing niche. 

As a daily routine, I was surfing the web and came across a great piece of information “About Personalized Search on Google”. This use to be a notional subject of discussion, whenever I and my team use to find different search results for the same search terms. We all had our own opinions/research on Google’s personalized search. But no one was 100% sure about their statements/facts about getting different search results for same search terms.

google personalized search results

But lately, I came across a blog post on Seroundtable.com, where Barry Schwartz has shed some light on this. In a discussion between him and a senior level Googler (working on search) about Google Personalized Search, the spoke person from Google said that “that it is really barely anything there with personalized search. What does matter is your location and language in terms of personalization but your search history and what information Google has about your likes, dislikes and demographics are not really used to make the search results better for you.” 

There’s also a tweet from Danny Sullivan of Google saying “personalization of results is very light”. He also added, “Most people searching in the same language and the same location will see largely the same things”. 


From the above words by official Googlers, we can conclude that location and language are far more influential about why results differ. There may be many other factors influencing the search results to differ, but location and language are the most vital. 

If there’s something else that you came up with your research on “Google Personalized Search”, then please feel free to share it in the below comment box. This will help everyone to understand more about this topic.

Follow Me @nikhildaiya